The brand name GONESH®, named after the Hindu Elephant Boy, the God of Luck. The name Gonesh was trademarked in 1965. The company flourished through the 60's and 70's, fueled by Flower Power and psychedelia. By the early eighties, a third generation of the Radkins family had entered the business. With the bloom of the 60's fading fast, this new generation of Radkins endeavored and ultimately succeeded in growing the business based on the long established quality of GONESH® brand products. Gonesh continually strives to elevate the level of fragrance delivery by working with creative and skilled perfumers, by using the highest quality raw materials, and by their exclusive use of HighCharcoal™. Gonesh Incense has the highest charcoal content of any brand currently on the market - It delivers the purest, cleanest burn with crystal clear fragrances. Due to this all Gonish incense is by nature a very clean and crisp aroma with almost no detectible smoke. Perfect for those bothered by incense smoke.