This beautiful incense is made by hand by Nitiraj, a maker of fine incense for years. In this case high quality, all natural ingredients, and that hand-rolled look don't command a high price - this is one of the most reasonably priced incenses for the quality on our site. This incense is very similar to the original Nag Champa brands that were sold long ago. It contains true extract fragrance of the plumeria (Champa flower) which is the reason for the distinct fragrance.. This is well worth a try.